Kenya has a sizeable and growing middle class

  • A recent African Development Bank report found that “Strong economic growth in the past two decades has helped reduce poverty significantly and lift previously poor households into the middle class,” in Kenya and in other African nations.
  • With East African economies among the fastest growing in the world, and Kenya's own GDP growing at a 5% clip, the Kenyan middle class is expected to continue rising, bringing Kenya ever closer to its goal of becoming a middle-income nation by 2030.
  • A burgeoning middle class has boosted Kenyans' purchasing power, giving rise to a thriving mall culture and booming housing market, and a double-digit boost in domestic tourism.

Source: AFP
Source: CIA World Factbook
Source: IMF